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Google Trends walkthrough. To check popular topics and searches, you can use Google Trends. Learn about the Google Trends homepage. From the Google Trends homepage, you can: Explore popular searches by location. Learn about current affairs and issues. Examine how Trends data is used worldwide. Access Google Trends tutorials.
Trending on YouTube. Trending helps viewers see what’s happening on YouTube and in the world. Trending aims to surface videos and Shorts that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video.
Sign in to YouTube Studio. In the left menu, select Analytics. From the top menu, click the Inspiration tab. To get started, enter a search term or topic in the search bar. To save a search term, click Save. After you enter a search term, you can view viewer activity related to that topic: Recent audience activity: Shows how popular the topic ...
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Contact your Google Ads representative to help you submit a request. With a focus on metrics such as ad recall, brand awareness, and consideration (rather than traditional metrics such as clicks, impressions, or views), Brand Lift can help you align your campaigns with your marketing goals. Brand Lift’s testing methodology and large sample ...
Google Partners Program. Google Marketing Live 2024: Your roundup of announcements. May 21, 2024. At Google Marketing Live 2024, we're showcasing how AI is transforming media, creative, and measurement to usher in a new era of ads. Check out this roundup of all the products we’re announcing today:
In global studies we ran in 2019 and 2020, advertisers who successfully used creative experiments to optimize upper funnel impact saw a 60% higher ad recall from the better performing creative. And those who used experiments to optimize for lower funnel performance saw a 30% lower median cost-per-acquisition from the better performing creative.
Google Trends for marketers in a dynamic environment. When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are—or aren’t—searching, almost in real time. For example, did you know that in March 2020, the search term “virtual birthday party ideas ...
If YouTube can’t find your country or region, the default location is the United States. Change your language on the web or YouTube app. Click your profile picture . Click Language or Location. Click the language or location that you’d like to use. YouTube language settings apply to the entire site, but videos remain in their original language.
Relax other campaign-level restrictions: For example, turning off accelerated delivery, platform targeting, or adjusting your ad rotation settings may help drive a higher view rate and lower CPV. Improve your ads: Because strong ads drive good view rate, they can often impact the CPV.
