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14 cze 2013 · Gen Y’s use of social media may be leading to changes in social norms and behavior at the societal level in domains such as civic and political engagement, privacy and public safety....
10 lis 2013 · Individual factors include stable factors (including socio‐economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y's use of social media influences individuals, firms and society.
This paper provides a conceptual framework for considering the antecedents and consequences of Generation Y's social media usage. It identifies unanswered questions about Generation Y's use of social media, as well as practical insights for managers.
Generation Y’s social media use affects consumers’ identity formation, their expectations regarding service, formation of habits, engagement with brands and firms, participation in value co-creation, brand loyalty, purchase behavior and lifetime value, and (ultimately) the value of the firm.
14 cze 2013 · The paper describes a conceptual framework for understanding Generation Y’s social media use, its antecedents and consequences. The paper concludes by outlining a research agenda to...
For my Honors thesis, I wanted to analyze the way Generations X, Y and Z interacted with social media and new technology and how it influences their online and social relationships. To study this, I researched previous works that discussed the relationships that each generation had with social media and new technology (such as Alexa and
2 sty 2014 · Understanding Generation Y and their use of social media: a review and research agenda. Download (277.28 kB) journal contribution. posted on 2014-01-02, 04:31 authored by Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet.
