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14 cze 2013 · Generation Y’s social media use affects consumers’ identity formation, their expectations. regarding service, formation of habits, engagement with brands and firms, participation in value. co...
This paper goes beyond previous views of cohort student discussions, by explicitly examining the two most recent cultural cohorts, Gen Y (Millennials) and Gen Z, in an effort to define and differentiate these two cohorts from social, political and economic undertones.
1 sty 2015 · This study examines the work values of a nationally representative sample of U.S. high school seniors in 1976, 1991, and 2006 (N = 16,507) representing Baby Boomers, Generation X (GenX), and ...
25 sie 2017 · In the near future, three of the most studied generations will converge on the workplace at the same time: Generation X, the age cohort born before the 1980s but after the Baby Boomers;...
21 gru 2023 · An Explanation of Generations and Generational Changes Generations. The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future.
14 lut 2019 · Looking ahead at the next generation, early benchmarks show Generation Z (those ages 6 to 21 in 2018) is on track to be the nation’s most diverse and best-educated generation yet. Nearly half (48%) are racial or ethnic minorities.
This paper provides a conceptual framework for considering the antecedents and consequences of Generation Y's social media usage. It identifies unanswered questions about Generation Y's use of social media, as well as practical insights for managers.
