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29 gru 2019 · For this purpose, based on the Uses and Gratifications theory this study examines technology behaviour through multi-group Structural Equation Modelling (SEM), drawing on sample of 707...
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This research explores the impact of digitalisation on Generation Y (‘Gen Y’, (Millennials)) and Generation Z (‘Gen Z’) as change agents in the workplace and society in a post-pandemic environment.
Findings indicated significant differences among X and Y generations usage of new technological innovation (i.e. also applications and devices).
14 cze 2013 · social media usage across diverse members of Generation Y living in different contexts. The purpose of this paper is to review what we know – and don’t know – about. Generation Y’s use of...
Alexander Grous. January 10th, 2023. The impact of digitalisation on generations Y and Z. 1 comment | 22 shares. Estimated reading time: 3 minutes. As the population ages, next-generation cohorts will increasingly make their mark at work and in society.
10 sty 2023 · The results from this research confirm a key observed pre-pandemic trend for Gen Y and Gen Z: technology is integral to engaging with these cohorts. Born and raised in a digitally native world, they expect the immediacy, freedom, and flexibility that social media, apps, and IM provide.
16 paź 2024 · The Millennial generation, also known as Generation Y, refers to the population born between the beginning of the 1980s and the mid-1990s.