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16 paź 2024 · The Millennial generation, also known as Generation Y, refers to the population born between the beginning of the 1980s and the mid-1990s. No chronological end point has been officially set,...
1 lut 2021 · Baby Boomers reported higher frequency of traditional radio uses such as listening to live broadcasts and reading content on radio website. Gen Y, on the other hand, in addition to live broadcasts, reported higher frequency of listening to edited playlists. As for Gen X, we found that they take a middle ground between older and younger generations.
15 cze 2023 · While terrestrial radio reaches a large portion of the U.S. population, online audio and podcasting audiences have grown over the last decade. And revenue for news radio stations dropped in 2020 after years of relative stability, but increased in 2021 and stayed the same in 2022.
20 cze 2019 · On a weekly basis, broadcast radio reaches 85 percent of consumers, surpassing all other audio channels including social media (68 percent) and live television (56 percent). The research also showed that radio has two times the daily listening of streaming services, reaching 69 percent of consumers compared to streaming music’s 34 percent.
By generation, radio has the largest reach with Generation X (ages 35-54), with 80.5 million listeners tuning during an average month (97% of the Gen X population). This is followed by Millennials (18-34 year olds), with 71.6 million listeners tuning in monthly (95% of the Millennial population).
27 paź 2022 · That Gen Z segment spends 22% of their time with spoken word audio, compared with those age 13-24 in 2014 who spent only 7% of their time with spoken word audio, a 214% increase for this age...
Social media is a vehicle for radio broadcasters to reach younger listeners. Two thirds of Gen Z listeners claim to access social media multiple times a day and are more likely than older generations to engage with fan pages. By comparison only 23% of Baby Boomers access social media daily.
