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The book is very detailed and covers each area from start to finish. The book has several examples and also guides and prompts users on exactly what to plug into your project/plan. I recommend this text espe-cially for anyone who has no idea where to begin with a successful business plan. The writing is clear and easy to read. (5 out of 5 stars)
• Writing a business plan • Business model examples • Determining costs and revenues • Avoiding the 13 common reasons why businesses fail • Locating finance • Basic Bookkeeping • Pricing • Marketing and promotion (in-house and external) • Customer attraction and retention • How to sell (and how to close a sale)
First, a business plan helps provide direction by making you discuss where you want to take the venture and define what you want out of it. Second, a business plan provides structure to your thinking and helps you make sure you’ve covered all of the important areas.
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
5 sty 2007 · Many potential start-up businesses are daunted by the prospect of compiling a business plan. But it is not an intimidating process — and a good business plan focuses the mind as well as helping to secure finance and support. The business plan will clarify your main business idea and define your long-term objectives.
The Business Plan: An Overview. Suggested Length of Your Plan. Formatting, Use of Tables & Figures. The Breakdown: Detailing the Major Sections of Your Plan. Section I: Company, Concept & Product(s) or Service(s) Section II: The Industry. Section III: Market Research & Analysis. Section IV: The Economics of the Business.
Short answer. What should an effective business plan include? An effective business plan should include the following elements: Executive summary. Company description. Market analysis. Your products or services. Marketing and sales strategies. Organization and management. Financial projections. Funding requirements. Risk assessment.
