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Provides PDF map of DMA boundaries for all 210 DMA regions; Includes county boundaries; Data file is available via PDF format and delivered via email
21 cze 2023 · Discover the significance of Designated Market Areas (DMAs) in the U.S. and explore a detailed map of all 210 DMAs. Learn about the largest television markets and their impact on local broadcasts, advertising, and more.
A 2011 court decision found that Nielsen's DMA maps are protectable by copyright. This article from Bloomberg goes into the details. Here is the formal opinion. Thus, technically, DMA shapes are not freely available and must be licensed from Nielsen.
DMAs are defined by Nielsen Media Research to help advertisers target specific geographic areas. There are 210 distinct DMAs in the United States, each with a unique three-digit numeric code. DMAs are crucial for media planning as they determine the cost and distribution of advertising.
15 sie 2024 · This is the map of Nielen Designated Marketing Areas using D3.js. Hover over for data related to each area. See map here. See code here. ###Credits. Map adapted from Mike Bostock's map example. Topojson made by converting shapefile from here to topojson via Mike Bostock's instructions. Nielsen rank and TV data via tvb.
21 cze 2024 · Nielsen Media Research uses a similar term, Designated Market Area (DMA), to identify areas with the most viewers for specific TV stations. The U.S. has 210 DMAs, 70 of which have automatic viewership tracking.
