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1 lip 2014 · This document classifies and defines different types of fashion. It discusses how fashion can be brief or last a long time. Fashion is classified into styles, basics/classics, fads, forecasting, and trends. Styles are modifications to the basic outline of garments that do not change over time.
Forecasting is a tool used by designers, manufacturers, retailers, marketers, CEOs (Chief Executive Officers) to give their brands creative dynamism in an increasingly competitive marketplace. It is aimed at aspiring designers, intermediate students and young professionals who have some fashion knowledge and skills and professional practitioners.
In fashion, long-term forecasting goes beyond aesthetic elements to focus on a more in-depth analysis of sociocultural and consumer behavioral aspects, being useful to guide brand positioning, marketing communication and product portfolio (Kim et al., 2011). In its turn, short-term forecasting (microtrends) relates to the materiality of fashion ...
31 gru 2022 · This study empirically evaluated the similarities and differences of the results of traditional human-based fashion trend forecasts with the ones generated by big data tools.
1 sty 2021 · We examined the current role and approach of fashion forecasting and developed a trend analysis process using consumer text data.
22 paź 2017 · What is the future of fashion? Tackling this question from a data-driven vision perspective, we propose to forecast visual style trends before they occur. We introduce the first approach to...
Motivated by the importance of intelligent fashion forecasting, this book project is organized and it features a collection of peer-refereed papers which are organized into three parts, namely Part I – introductory, review and exploratory materials related to fashion forecasting, Part II – theoretical modeling research on fashion
