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31 sty 2024 · In today’s digital era, social media monitoring has become an integral part of fashion forecasting. By tracking fashion influencers, bloggers, and celebrities, forecasters can identify emerging styles, colors, patterns, and motifs.
1 paź 2023 · Although helpful in increasing sales and avoiding financial losses (Kim et al., 2011), fashion forecasting faces some crucial contradictions when sustainability and uncertainty come into play.
16 wrz 2019 · For their part, Regina Lee Blaszczyk and Ben Wubs present The Fashion Forecasters: A Hidden History of Color and Trend Prediction as an anthology that seeks to highlight ‘the entrepreneurs, trade associations, service companies, and consultants that work behind the scenes to generate the cultural data—color cards, sketches and other images ...
This anthology is a meticulously documented and extensive historical overview of the hidden history of trend and colour forecasting, and emphasizes the long-standing significance of these activities to the global fashion system.
The first step of forecasting fashion trends starts with desk research where trend forecasters scan and review emerging socio-cultural shifts in economics, politics, science and technology, arts, entertainment and new ideas across industries in online and offline platforms.
Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design.
1 sty 2018 · The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them.
