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  1. Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.

  2. Choose an exam specialty. Prepare with free courses, study guides and practice tests, then register for an online exam. Once complete, showcase your credentials on your social networks.

  3. Offered by Meta, this course teaches you to create, manage, and optimize ad campaigns using Meta Ads Manager. Learn to set objectives, target audiences, and budgets for Facebook and Instagram ads, and build your social media marketing portfolio.

  4. Develop effective social media posts and create a strong social media brand presence. Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results. Learn to evaluate and interpret the results of your social posts and advertising campaigns.

  5. Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager. Identify settings available at the campaign, ad set and ad level. Determine the ad campaign objective to achieve business goals.

  6. These courses are ideal for advertisers interested in learning the basics and best practices of advertising on Meta technologies. Meta Certification lets you validate your proficiency through proctored exams.

  7. Learn how to manage your Facebook Ads with the free Facebook Blueprint online courses about Ads Manager, Business Manager and Power Editor.

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