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  1. Choose an exam specialty. Prepare with free courses, study guides and practice tests, then register for an online exam. Once complete, showcase your credentials on your social networks.

  2. Meta Ads Manager helps you run and manage your ads. Learn how to use Ads Manager with these free online courses from Meta Blueprint.

  3. The cost of Meta Certification exams ranges between the equivalent of $99 and $150 US dollars (USD). The actual cost may differ by country. You'll see the cost displayed during the checkout process.

  4. Develop effective social media posts and create a strong social media brand presence. Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results. Learn to evaluate and interpret the results of your social posts and advertising campaigns.

  5. Select the exam you want to take. Click Register for the exam. Choose your exam delivery method. Update your communications preferences. For online delivery, run the pre-check to ensure system compatibility. Review and agree to the terms. Select your exam language and verify that the on-screen selections are correct.

  6. Offered by Meta, this course teaches you to create, manage, and optimize ad campaigns using Meta Ads Manager. Learn to set objectives, target audiences, and budgets for Facebook and Instagram ads, and build your social media marketing portfolio.

  7. Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager. Identify settings available at the campaign, ad set and ad level. Determine the ad campaign objective to achieve business goals. Identify ad targeting capabilities. Determine the appropriate ad formats for a given scenario.

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