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14 cze 2022 · Back in 1935, Evian was recommended by doctors as the perfect water for babies due to its mineral rich composition. This formed the basis of the bottled brand’s ‘Live Young’ campaign, developed...
- Evian
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- World's Best Ads Of All Time
Brand: Evian. Agency: BETC. Born out of the fact that Evian...
- Ellen Ormesher
Based in Glasgow, Ellen Ormesher is The Drum's Senior...
- Evian
The babies are back to celebrate a new way to #liveyoungDiscover more on www.evian.comListen to "The Bare Necessities" : https://Craash.lnk.to/TheBareNecessi...
The man behind the record-breaking Evian babies campaign, Remi Babinet of Paris-based BETC ad agency tells all.
11 cze 2019 · Though the Evian babies have retired in the U.S., they’re still kicking up a storm in Europe. But now, instead of just living young, they’re living young—with a purpose. In a new 45-second ...
Moving away from a TV-focused model based on 30-second ads, evian® designed the Roller Babies campaign specifically YouTube. In doing so, it leveraged the best features of digital—a global reach, precise targeting and creative freedom.
6 gru 2019 · The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of what’s important in life and comes with a sustainable message to reflect the fact that evian aims to ...
In the year the Evian “Roller Babies” video went viral and attracted 50 million views, the brand lost market share and sales dropped 25 percent.
