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Election campaigns are exciting opportunities for candidates and political parties to evaluate what it is they are truly offering the people of their country, and to strengthen their relationships with voters.
1 cze 2014 · This chapter reviews research on strategic political communication in election campaigns, which still is a rather fragmented field despite its long tradition.
25 wrz 2022 · The chapter lays out most frequent research designs and analytical constructs employed by these studies to content-analyze political messages and identify styles, actors and functions of political communication in election times. You have full access to this open access chapter, Download chapter PDF.
9 maj 2019 · The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges.
8 lut 2024 · Political campaigns increasingly conduct experiments to learn how to persuade voters. Little research has considered the implications of this trend for elections or democracy. To probe these implications, we analyze a unique archive of 146 advertising experiments conducted by US campaigns in 2018 and 2020 using the platform Swayable.
22 mar 2018 · Recall that study 1 featured mock Democratic and Republican primary elections followed by a general election campaign. We examine two validity coefficients: depth of search and comparability of search.
This essay reviews a selection of high-quality studies that address these questions, focusing on several distinct lines of research that have been particularly productive in recent years: on the effects of events and advertising in presidential elections; on the effects of campaign spending in elections for down-ballot offices; on the effects ...
