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The Campaign Planning Manual lays out the basic principles that must be followed in every political campaign throughout the world: research, goal setting, targeting, message development, voter contact, and campaign organization. These basic principles are like the laws of physics and apply everywhere.
Campaign Handbook. A user’s guide to campaigning. The Green European Foundation is a European-level political foundation whose mission is to contribute to a lively European sphere of debate and to foster greater involvement by citizens in European politics.
Persuading the masses is the essence of a politician’s campaign. In order to win the hearts of voters, politicians make use of various campaign propaganda and materials such as eye catching and colorful posters, melodious jingles and campaign slogans that are associated to the politician’s image.
Commentary on campaign brands and the design perspective of these materials is common in popular news during election cycles, but there is a large gap in the scholarly literature discussing these themes. This project addresses that gap with a systematic and theoretical approach to deciphering campaigns’ visual messages.
1 cze 2014 · This chapter reviews research on strategic political communication in election campaigns, which still is a rather fragmented field despite its long tradition.
This monograph attempts to provide a practical guide to planning and running an electoral campaign taking off in the initial stage of assessing the campaign environment leading to the actual generation of the winning number of votes.
9 maj 2019 · This article shows how the presence of an election campaign affects the way in which the main political leaders of 18 countries communicate on Facebook.
