Search results
This document provides an analysis of eBay Inc. as a case study. It begins with the company's vision, mission, and values, including its objective to create a vast online marketplace. It then conducts an external audit using PESTEL, SWOT, CPM, and EFEM analyses to examine factors impacting eBay.
EBay is an eCommerce system where a user can browse to the website eBay .com and search for anything they want to buy, in auction or right away from the buyer, or to post some item for sale which other users can search for as prospective buyers.
The case study covers eBay's business model, strategies for growth, marketing, products/services, shopping/payment processes, and revenue model. It analyzes how eBay facilitates consumer to consumer and business to consumer sales through its online auction platform.
EBay Global Strategy Analysis Case Study - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. EBay was founded in 1995 by Pierre Omidyar and has become one of the largest online marketplaces in the world.
This research paper intends to study the click and click business model of eBay, whose competitive advantage lies in its pure play strategy, a breakthrough from the traditional brick and mortar model, which leads to sustainable growth and a competitive edge over the other retailers.
This case study focuses on the analysis of economic performance and growth of eBay Inc. The paper analysis in depth the core values and the mission of the company and then utilizes the analysis tools like PESTLE and SWOT for studying the internal and external factors that are accelerating the business performance of the company.
17 lis 2023 · Lessons learnt from studying Ebay marketing strategy - react to market challenges to create new opportunities, to stay ahead in a competitive environment.
