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6 sty 2024 · Dove’s “Real Beauty” campaign embarked on a revolutionary journey by challenging and redefining the prevailing beauty standards. Departing from the conventional models seen in beauty ads, Dove opted for authenticity, featuring real women of diverse body types, ages, and ethnicities.
17 paź 2023 · A study from the Dove Self-Esteem Project found that 1 in 2 girls said idealized beauty advice on social media causes low self-esteem. By promoting a more inclusive and realistic definition...
Dove launched the Campaign for Real Beauty in 2004 based on the findings of a major global study, The Real Truth About Beauty: A Global Report. The brand ignited a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable.
12 maj 2019 · A case analysis on Dove's Campaign for Real Beauty by evaluating the situation, organization, the public, and their goals and objectives.
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls around the world.
How Dove's Real Beauty campaign won, and nearly lost, its audience. In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign.
Fifteen years later millions of beauty insecurities have been dispelled and billions of dollars have been added to brand value. Dove’s campaign touched hearts, impacted lives, changed the beauty industry and made Dove the most meaningful beauty brand in the world.
