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12 sty 2015 · Advertising Age’s judges and members both named Dove’s effort as the No. 1 campaign of the 21st Century for its transparency, its authenticity, its groundbreaking use of global viral video that...
6 sty 2024 · Dove’s “Real Beauty” campaign embarked on a revolutionary journey by challenging and redefining the prevailing beauty standards. Departing from the conventional models seen in beauty ads, Dove opted for authenticity, featuring real women of diverse body types, ages, and ethnicities.
Real Beauty is not only one type. It is universal. From the young daydreamer to the devoted educator; the radiant and curvy multi-tasking mom-of-two to the d...
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]
17 kwi 2024 · The brand’s latest campaign, “The Dove Code,” reflects on the impact of AI on beauty perceptions, advocating for women to reclaim the power to define beauty on their own terms. Alessandro Manfredi, Dove’s Chief Marketing Officer, reaffirms the brand’s dedication to championing real beauty.
Join Dove in shaping the future of beauty in the AI age. Explore our initiatives, research, and commitment to challenging unrealistic beauty standards online.
Learn more about Dove campaigns here and watch your favourite videos from Real Beauty Sketches to Choose Beautiful.
