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In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. [1] One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer.
IMPULSE BUYING definition: 1. the act of buying something that you had not planned to buy, because you suddenly want it when…. Learn more.
Researchers define impulse buying as an unplanned and unintended purchase made rapidly, on the spot, without much reflection, preceded by exposure to a stimulus and a sudden and powerful buying urge (Beatty & Ferrell, 1998; Zheng et al., 2019).
What is the pronunciation of impulse purchase? Click on the arrows to change the translation direction. IMPULSE PURCHASE definition: → impulse buy. Learn more.
IMPULSE BUY definition: 1. something that you buy suddenly and without thinking carefully: 2. something that you buy…. Learn more.
1 gru 2023 · Impulse buying is “an unplanned purchase, difficult to control, and followed by an emotional response” (Verplanken & Sato, 2011). Scholars have revealed that facilitating consumers' behavior to engage in impulse buying could improve sales and revenue of the organizations (Beatty & Ferrell, 1998).
Impulse buying is the sudden and immediate purchase of a product without any pre-shopping intention. Such behaviors are triggered by negative emotions related to sadness and stress. Impulsive shopping has its roots in the patient’s personality and hoarding tendencies, consumer culture, love for shopping, etc.
