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McGuire’s theory assumes that persuasive messages need to be systematically processed (i.e. that recipients need to read, understand and think about the arguments) in order to have impact. As we discussed in Chapter 4, there are a variety of ways by which messages can influence, even without having been carefully processed.
Deep processing, on the other hand, refers to a more complex mental process through which information is recalled after a thorough analysis of the language used. Implicitly, deep processing requires a semantic breakdown of the way in which words come together in order to create meaning.
Communication theory places constraints on any kind of signal transmission (and hence on the processing of any information carried by the transmitted signals) within computing systems, including cognitive ones.
25 maj 2023 · Unlock the secrets of psychology with a deeper look into information processing theory. Learn about cognitive structures, memory formation, and decision-making processes that shape our behavior.
5 lip 2023 · The Information Processing Approach, a reaction to behaviorism, proposes that the mind handles information in stages. The study delves into the primary ideas of bottom-up and top-down...
5 wrz 2024 · Information processing theory is a cornerstone of cognitive psychology that uses computers as a metaphor for how the human mind works. It was initially proposed in the mid-50s by American psychologists including George Miller to explain how people process information into memory.
23 lut 2011 · Historically, information processing has been considered to be representative of a distinct research approach as much as it defines a set of phenomena investigated by communication scientists.
