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1 sty 1999 · Customer val- ues are psychological constructs that pertain to consumer moral judgments. Most studies in the marketing literature that have addressed profit- ability issues have measured profits at the level of the firm, business unit, product, or brand (e.g., Anderson, Fornell, and Lehmann, 1994).
22 maj 2024 · This study investigates the interplay between strategic goals and calculative practices, specifically Customer Profitability Analysis (CPA).
25 wrz 2023 · In light of our exploration of marketing analytics as a lens to decipher intricate elements of customer psychology, we recommend blending insights from traditional psychological principles with the robust analytical capabilities of contemporary data analytics.
Customer profitability analysis is a method used to evaluate the profitability of individual customers or customer segments by examining their revenues and costs.
21 sie 2024 · Customer Profitability Analysis (CPA) is a financial analysis technique that helps companies to measure the profit earned from each customer or customer segment. It is a tool used by businesses to determine the profitability of their customers.
2 sty 2012 · Customer profitability analysis is the calculation of the historic profit of a customer during a preceding period, usually a year. It is based on actual data about previous customer purchases and associated costs.
19 cze 2011 · Customer profitability measurement is an important element in customer relationship management and a lever for enhanced marketing accountability. Two distinct measurement approaches have emerged in the marketing literature: Customer Lifetime Value (CLV) and Customer Profitability Analysis (CPA).
