Search results
2.1.1. Loyalty definition. Traditionally, loyalty is defined as “the degree to which a consumer consistently purchases the same brand within a product class” (American Marketing Association1). Authors first adopted a stochastic approach, merely behavioral in which they don’t try to explain reasons underlying behaviors.
5 dni temu · The purpose of the current research is to confirm a measure of customer loyalty based on this conceptualization and to identify how customer loyalty affects two specific outcomes identified as crucial in the literature: (1) customer advocacy and (2) share-of-wallet.
1 lip 2018 · A review of the literature has been employed to provide further understandings on customer’s loyalty and its research priorities. The findings of this paper contends that integrating...
1 cze 2022 · Authors: Mushtaq Ahmad Bhat. University of Kashmir. Rafi Ahmad Lone. University of Kashmir. References (92) Abstract. Product quality and customer loyalty has attracted immense scholarly...
2 dni temu · Customer loyalty definition and importance. Customer loyalty describes a customers’ willingness to return to a company in order to purchase its services or products. It is manifested when a customer makes repeat purchases, choosing a specific company over its competitors.
Wijaya (2005) quoted a definition of customer loyalty offered by Kotler, Bowen and Makens (1999) as: “How likely customers are to return and their willingness to perform partner-shipping activities for the organization”.
30 maj 2020 · In the theory section, we outline a meaning-based view of customer loyalty. In the method section, we detail the interpretive approach and the research design. In the results section, the loyalty dimensions are introduced, together with the eight meaning-based loyalty types constructed from the data.
