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2.1.1. Loyalty definition. Traditionally, loyalty is defined as “the degree to which a consumer consistently purchases the same brand within a product class” (American Marketing Association1). Authors first adopted a stochastic approach, merely behavioral in which they don’t try to explain reasons underlying behaviors.
1 lip 2018 · They are 1) loyalty’s primary determinants (PD), which include, customer’s satisfaction, trust, perceived value, and perceived service quality; 2) loyalty’s secondary determinants (SD ...
5 dni temu · The comprehensive definition of customer loyalty forwarded by Oliver (1999) posits that in order to assess the true level of customer loyalty, a framework is needed that recognizes that consumers become “loyal” in multiple step process.
30 maj 2020 · In the theory section, we outline a meaning-based view of customer loyalty. In the method section, we detail the interpretive approach and the research design. In the results section, the loyalty dimensions are introduced, together with the eight meaning-based loyalty types constructed from the data.
1 lip 2003 · Reviews three different perspectives on loyalty, and relates these to a framework for understanding customer loyalty that encompasses customer brand commitment, customer brand acceptance...
5 gru 2014 · Authors: Ovidiu I. Moisescu. Babeş-Bolyai University. Citations (16) References (31) Abstract. In the contemporary market context, characterized by increasing competition and a rapidly changing...
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current...
