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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide.
Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to the fight against tooth decay, launching a new era in dental care.
In 1960, the American Dental Association confirmed that Crest effectively prevents tooth decay. And by 1962, Crest had become the best-selling toothpaste in the United States. Crest has been a leader in dental health innovations since its inception in 1955.
4 kwi 2024 · But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to the fight against tooth decay, launching a new era in dental care. The American Chemical Society (ACS) honored the development of Crest with the National Historic Chemical Landmark designation during a ceremony at Procter & Gamble (P&G) in Cincinnati, Ohio, on April 3.
17 sty 2005 · This excerpt comes from a broader look in Harvard Business School's Business History Review at toothpaste innovation and marketing from 1955 to 1985. The significance of a toothpaste that offered genuine dental protection was well understood by manufacturers in the 1950s.
Who Invented Toothpaste. Though toothpaste itself may seem like a more modern invention, some form of oral hygiene has existed since as early as 5000 BC. Ancient civilizations would create concoctions of egg shells, dried flowers, and even rock salt to brush their teeth with.
24 gru 1996 · National Inventors Hall of Fame Inductee Joseph Muhler, who invented Crest toothpaste, was the first to bring an effective decay-preventing agent to market.
