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Founded in 1936, CR was created to serve as a source of information that consumers could use to help assess the safety and performance of products. [3] . Since that time, CR has continued its testing and analysis of products and services, and attempted to advocate for the consumer in legislative and rule-making areas. [4] .
Looking Westwards and Worshipping: The New York ‘Cr eative Revolution’ and British Advertising, 1954-80 In 1993, Martin Boase, founding partner of the British advertising agency Boase Massimi Pollit (BMP), addressed an audience at the Institute of Practitioners in Advertising (IPA) in central London.
Consumer Reports (CR) is a nonprofit organization focused only on unbiased product testing, investigative journalism, consumer-focused research, public education, and consumer advocacy. [ 2 ] Founded in 1936 as Consumer Union, CR was created to serve as an information source that consumers could use to help assess product performance and safety ...
18 kwi 2021 · Digital media executives scrambled last year to tell their boards about their new subscription products, but something strange happened: Their old, unfashionable advertising businesses...
27 sie 2024 · However, with the rise of digital media, advertising agencies have evolved to become more technologically advanced. The era of Mad Men, which was the 1950s and 1960s, was a time when advertising agencies in NYC were dominated by men who wore suits, drank whiskey, and smoked cigarettes.
6 cze 2019 · Consumer Reports, a lion of public-service journalism that can claim, among other things, to have spread early awareness of the dangers of cigarettes in the 1950s, announced on Thursday the...
10 paź 2024 · In this post, we'll take an insider's look at why the top NYC advertising agencies have earned their reputation for trailblazing creativity over the years. We'll share what sets them apart and some of their keys to success. You'll see why and how they attract the best talent and clients.
