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Discover how ad auctions work, how to set up your own auction, and considerations that may impact your ad set. Become an ad auction expert. Get started.
We use an ad auction to determine the best ad to show to a person at a given point in time. The winning ad maximizes value for both people and businesses. Understanding the ad auction can help you understand your ad performance.
For each ad impression, our ad auction system selects the best ads to run based on the ads' maximum bids and ad performance.
Instagram and Facebook ads are run on an auction system. Learn how the ad auction works and how to stay competitive.
Find out how to create advertising campaigns on Facebook and Instagram using Meta Ads Manager, depending on buying types and goals.
19 gru 2023 · Facebook Ads Manager is the dashboard where you can create, manage, and analyze your ad campaigns for Facebook, Messenger, and Instagram. The ads are sprinkled throughout your target audience’s feed in your chosen content formats.
View up-to-date data on the performance of your ads and schedule reports. You can view results at the account level to high-level view of how all your campaigns are doing, apply breakdowns to see the metrics you care about and create or schedule ad reports.