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Intense. competition between Pepsi and Coca-Cola has characterized the soft-drink industry for decades. In this chess game of giant firms, Coca-Cola ruled the soft-drink market throughout the 1950s, 1960s, and early 1970s. It outsold Pepsi two to one.
For more than a century, Coke and Pepsi vied for “throat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $74 billion carbonated soft
11 sty 2002 · Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams.
The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States.1 In a “carefully waged competitive struggle” that lasted from 1975 through the mid-1990s, both Coke and Pepsi achieved average annual revenue growth of around 10%, as both U.S. and worldwide CSD consumpt...
The effects of The Coca-Cola Company's decision to introduce New Coke to replace original Coke in 1985 can be attributed to three areas: it was a replacement beverage, the organization misapplied focus group data, and leadership experienced tunnel vision, ignoring warning signs of trouble.
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies.
Coke Vs Pepsi (1999) - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This document provides a summary of the strategies and histories of Coca-Cola and PepsiCo. It discusses how Coca-Cola established itself earlier than PepsiCo, gaining a first-mover advantage.
