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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
21 maj 2021 · A Brief History of Coke and Pepsi. Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years...
Explore the thrilling history of the Cola Wars, a century-long rivalry between Coca-Cola and Pepsi-Cola that reshaped the beverage industry.
23 lis 2022 · It's an age-old question of whether or not consumers prefer Coca-Cola or Pepsi. Here is the carbonated history of the rivalry between these two soda brands.
13 sie 2024 · The rivalry between Pepsi and Coca-Cola, known as the “Cola Wars,” is one of the most fascinating case studies in the history of marketing. For over a century, these two beverage giants have...
1 paź 2020 · As the underdog, PepsiCo had stunned its bigger rival, Coca-Cola, by signing Michael Jackson, the era’s biggest musical star, to promote its brand in a record-setting $5m deal.
11 cze 2019 · The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet by the end of...
