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Roberto Críspulo Goizueta Cantera (November 18, 1931 – October 18, 1997) was a Cuban-born American business executive who served as the chairman, president, and chief executive officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
27 paź 1997 · A s the pre-eminent general in the cola wars, Coca-Cola CEO Roberto C. Goizueta was the ultimate brand loyalist. His devotion to Coke made him wealthy and enriched his shareholders, as well as...
15 paź 2024 · Roberto Crispulo Goizueta was a Cuban-born American businessman who served as chairman and CEO of the Coca-Cola Company. During his 16-year leadership he increased Coca-Cola’s market value from $4 billion in 1981 to roughly $150 billion at the time of his death.
3 cze 2019 · In 1981, Roberto Goizueta’s appointment as chairman of the board of directors and CEO of The Coca-Cola Company was met with skepticism. Although he’d risen to the rank of president, he’d held mostly technical roles to date and had little marketing experience—a common skill possessed by most past CEOs of the company.
In 1992, the year The Goizueta Foundation was founded, Roberto Goizueta announced the creation of the Coca-Cola World fund at his alma mater, Yale University. The fund provides summer travel grants for graduate and professional student projects involving applied research or internships overseas.
In his first five years as CEO, Goizueta increased Coca-Cola’s sales and profits by 50%. In a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market.
19 paź 1997 · Roberto C. Goizueta, a Cuban refugee who became chairman and chief executive of the Coca-Cola Company, strengthening its global dominance in soft drinks and building one of the greatest...
