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The original Coca-Cola recipe was created in 1886, by John Stith Pemberton. It included the mysterious “Merchandise 7X” ingredient. Merchandise 7X was and still is a crucial part of Coca-Cola’s secret formula. It is the most well-protected trade secret in business history.
Explore the iconic cola's enigmatic side as we unveil the truth about Coca-Cola's secret ingredient, Merchandise 7X. Delve into the beverage's rich history a...
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The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
TIL the 'Secret' Coca-Cola component (flavoring 7X) was leaked in 2011. The ingredients are a mix of herb, spices, and fruits from oils of orange, lemon, nutmeg, cinnamon, coriander, and neroli. This gave the medicinal claims Coca-Cola had about alleviating headaches.
As the story goes, the famous flavourings for the sparkling beverage, Merchandise 7X, had not changed since it was formulated in 1886, and Coca-Cola’s formula was only entrusted today to two Coke executives, neither of whom could fly the same plane lest the secret would be lost along with them.