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Merchandise 7X was and still is a crucial part of Coca-Cola’s secret formula. It is the most well-protected trade secret in business history. It’s only known by two Coca-Cola executives at any given time, who pledge an oath to secrecy. And Storage protocols are highly secure.
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
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TIL the 'Secret' Coca-Cola component (flavoring 7X) was leaked in 2011. The ingredients are a mix of herb, spices, and fruits from oils of orange, lemon, nutmeg, cinnamon, coriander, and neroli. This gave the medicinal claims Coca-Cola had about alleviating headaches.
Officially, the flavors in Coca Cola's Merchandise 7X are: Orange oil: 20 drops. Lemon oil: 30 drops. Nutmeg oil: 10 drops. Coriander oil: 5 drops. Neroli oil: 10 drops. Cinnamon oil: 10 drops. (Vanilla was added to the soap, and is an ingredient in the Coca-Cola recipe, but not in Merchandise 7X)
