Search results
19 sty 2011 · Available with this Brief Case: a Case Preview and an updated Teaching Note. A Case Preview is an optional, customizable resource that provides students with a lens through which to consider the case, including a snapshot of the case situation and key questions to consider.
This is a case analysis of the Harvard Business School case study call... View more
Two types of non-disposable razor in value and moderate market. launch of Clean Edge which will have a market share in the super-premium segment. expected to launch in 2011. prevent product line extension and extent of cannibalism.
Within the super-premium segment, Clean Edge could be positioned either as Niche product focusing on high involvement, fastidious groomers looking for a superior shaving experience, or a mainstream product focusing on the broad advantage of offering the closest possible shave.
The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence.
Clean Edge’s improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product.
We have uploaded two case solutions, which both answer the following questions: What changes are occurring in the nondisposable razor category? Assess Paramount’s competitive position. What are the strategic life cycle challenges for Paramount’s current products as well as for the Clean Edge Razor? How is the nondisposable razor market ...
