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Workplaces show the same trends of more people tending to own Smartphones. A research company, Forrester, estimated that in 2016 there will be about 350 million employees who own Smartphones and 57% of these people, which are about 200 million people, will bring the Smartphones to work (Chen, 2012).
With the proliferation in popularity and reduction in the price of smartphones, there is a potential market opportunity for smartphone producing companies at the BOP segment.
25 kwi 2013 · Since there is growing interest in cell phone research related to business students, it would be of interest to examine the major topical areas of research focus on the topic. To that end, the current study involved a bibliographic content analysis of the extant literature on cell phones (including mobile phones) related to business students.
5 sty 2022 · The figures illustrate the significant graphs in each section, such as the revenue analysis, mobile data and roaming usage, connection types, regional analysis, and finally the customization of the behavior of users in using mobile data and roaming.
1 sty 2020 · Smartphone ownership is highest among people aged 18–29 (Pew Research Center, 2018), an age group in which students are highly represented. Moreover, there are many theoretical reasons based on which a direct effect of (heavy) smartphone use on academic performance is expected.
8 lis 2021 · We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive advantage, via apps (in instances of apps attached to an existing brand) and for apps (when the ...
10 lip 2017 · New research on mobile technology from Harvard Business School faculty on issues including Pokemon Go's use of players' personal information, the introduction of Apple Pay, and how disconnecting from our smartphones can help us be more productive.
