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Embracing digital has enabled luxury brands to maintain relevance with consumers, grow their business, and boost brand identity. And digital investment is only set to grow further. From Hermès to Valentino, these are the top 10 digital marketing campaigns that have made waves in the luxury brand space in the last five years.
16 lip 2021 · The big names in luxury are selling other brands as a way to create newness, build audience engagement, share values and become cultural curators.
1 sty 2024 · Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Examples of popular luxury fashion brands include Louis Vuitton, Burberry, Hermes, Salvatore Ferragamo, Gucci and Prada.
6 lip 2021 · From Dior to Chanel, luxury bets big on YouTube. Brands are reporting impressive levels of response to long-form luxury fashion videos on YouTube with informed and educational content. Creators, designers and tech experts weigh in. By Lucy Maguire.
11 kwi 2024 · Luxury brand storytelling is about narrating the journey of your luxury brand from its inception, focusing on: fostering loyalty; enhancing your brand’s image ; engaging with your audience; and boosting sales. This guide explores brand storytelling, its importance, and leveraging it for your benefit. We’ll also showcase some inspiring ...
Fashion & Luxury group for the Americas. In this dynamic industry, she partners with global apparel and retail companies to drive large-scale transformations for profitability and to build new capabilities for growth.
13 lut 2022 · Online luxury retail is changing to sell high-end goods to affluent Millennials. See why brands want to sell directly online.
