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Embracing digital has enabled luxury brands to maintain relevance with consumers, grow their business, and boost brand identity. And digital investment is only set to grow further. From Hermès to Valentino, these are the top 10 digital marketing campaigns that have made waves in the luxury brand space in the last five years.
Big names in luxury wear such as Oscar de la Renta, Valentino, and Gucci have for some years now offered customers the opportunity to purchase their products second hand either on their own domains or via third party outlets, a fashion retailing trend that is likely to be taken up by other retailers this year as they seek to tap into user ...
16 lip 2021 · The big names in luxury are selling other brands as a way to create newness, build audience engagement, share values and become cultural curators.
9 sie 2023 · From rehiring handbag ace Johnny Coca to naming Off-White CEO Off-White Virgil Abloh as artistic director of men’s wear, Louis Vuitton demonstrates it is making the rounds to draw the younger generation of shoppers, who by and large are becoming a bigger portion of the luxury market.
See the 5 outstanding examples of omnichannel retail strategy executed in real life to drive both customer engagement and sales for fashion retailers.
15 lis 2022 · Traditional luxury retailers are competing with Net-A-Porter and Farfetch to sell on high-end multibrand stores. With online multibrand retail dominating luxury sales growth in 2018, Luxe Digital explores how digital is transforming the luxury retail industry.
11 kwi 2024 · All luxury brands have a story to tell, and we want to showcase the very best luxury brand storytelling examples here today to inspire you. Luxury brand storytelling is about narrating the journey of your luxury brand from its inception, focusing on: fostering loyalty. enhancing your brand’s image. engaging with your audience. and boosting sales.
