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If you haven’t already noticed, Bic has a line of pens for women called Bic for Her. Yes, that’s right: lady-pens.
- From ‘BIC For Her’ To BIC For Them - How Cancel Culture ... - Forbes
I am, of course, talking about BIC For Her—the pink and...
- From ‘BIC For Her’ To BIC For Them - How Cancel Culture ... - Forbes
20 lip 2020 · I am, of course, talking about BIC For Her—the pink and purple pens marketed to women as an “accessory” (just for us girls!) designed to fit comfortably in our apparently-abnormal hands.
4 sty 2024 · Bic could have simply manufactured pens in pretty colors and sold them to all genders without the “for her” bit, but instead leaned into dated stereotypes ripe for mockery. It also failed to learn from its mistake.
Soft Feel Assorted Colors Retractable Ballpoint Pens, Medium Point (1.0mm), 36-Count Pack, Black and Blue Pens With Soft-Touch Comfort Grip, Perfect Color Pens For Note Taking
BIC For Her Retractable Gel Pen is for women who appreciate comfort and style, BIC For Her is the fashionable line of writing instruments that was designed with women in mind; making it perfect for all their writing needs.
12 sie 2015 · Pen manufacturer Bic has apologised over a South African Women's Day advert that was branded sexist and offensive to women. The advert appeared on the Facebook page of Bic's South...
The BIC For Her is a pen designed just for her. It is a sleek pen silhouette and jeweled accents add style. It has a soft contoured grip for all day comfort and also features the Easy-Glide System (BIC's exclusive ink technology), for beautifully smooth writing. Also available in Blue & Black Ink.
