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  1. The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.

    • Automotive Life

      BMW explained Not really a propeller: the true story of the...

  2. 26 maj 2023 · Flag of Bavaria (lozengy) There are officially two flags of Bavaria: the striped type, and the lozenge type, both of which are white and blue. It's worth noting that the quarters of the inner circle on the BMW logo display the state colors of the State of Bavaria – white and blue.

  3. 18 mar 2024 · The center of the logo—the blue and white part that remains recognizable today—comes from the Bavarian flag. The colors are inverted, as local trademarks forbid using state symbols and the ...

  4. But what did the BMW logo mean? Regarding the color scheme, there were several options for interpretation: the white and blue sectors of the BMW logo meant the sky; the shades broadcasted the flag of Bavaria. That point of view was held by the “Bavarian Motor Plants” themselves. 1916 – 1933

  5. 5 wrz 2024 · Blue and white represent the Bavarian flag as a nod to BMW’s German heritage, while some say blue sky and white propeller blades tie back to their aircraft engine origins.

  6. 19 kwi 2024 · It's much simpler than that, and the clue's in the company's name: Bayerische Motoren Werke, or Bavarian Motor Works. The logo design was inspired by the flag and crest of the carmaker's native Bavaria, in southeast Germany.

  7. 8 sie 2023 · The Iconic Blue and White Checkered Insignia: Heritage in Design. It was in 1917 that the logo embraced its iconic blue and white checkered pattern. Like the Bavarian flag, this design choice was no accident; it was a visual tribute to BMW's origins.

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