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19 paź 2020 · They invested what budget they had in one double-page ad: a silhouetted figure, the brand’s website and the words “Stop Dreaming, Jump Higher.” The investment proved to be a wise one.
The revolutionary Load ‘N Launch® technology that was Banned by the NBA is given new life in the APL SUPERFUTURE. The same technology designed to instantly increase your vertical leap up to 3.5 inches.
23 paź 2022 · No, it happened - the NBA banned the use of a training shoe that simply made the wearer jump higher. The manufacturer was (and still is) Athletic Propulsion Labs, and the story goes back...
Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the...
Now, to celebrate 10 years of APL, they’re releasing two new designs that take that pioneering technology even higher. As Ryan tells us, the Superfuture and Concept X are the apotheoses of the...
21 maj 2018 · What you won't be seeing anytime soon is any of these future superstars wearing Athletic Propulsion Labs sneakers on the court—because in 2010, these shoes were actually banned by the NBA....
19 sie 2020 · The first style they ever launched was a basketball shoe that ended up being banned from the NBA for the 2010-2011 season because its proprietary technology was literally too effective at...
