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  1. 1 sty 2021 · PDF | On Jan 1, 2021, Xuanyi Chen and others published Apple Inc. Strategic Marketing Analysis and Evaluation | Find, read and cite all the research you need on ResearchGate

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  2. 9 gru 2018 · Apple's marketing strategy centered on building a premium brand for consumers in the market (Odaymat, 2018) by increasing brand value, manufacturing, selling products directly, and investing...

  3. Emad Abdalla Ibrahim. Nowadays, the global business is changing fast under the effects of market competition and innovative technologies, which resulted in re-shaping the business environment. Apple Inc was able to cope with these dynamic changes and successfully achieved sustainable change.

  4. 27 sty 2024 · These intensive growth strategies agree with and support Apples generic competitive strategy. The company is strong in product development through innovation. However, to improve performance, Apple needs to focus more on market penetration and market development.

  5. 2 dni temu · Apples business strategy consists of the following four elements: Focus on product design and functionality. Strengthening Apple’s ecosystem. Improving consumer service experience. Reducing the business’s reliance on iPhone sales.

  6. 20 cze 2024 · This study examines Apples marketing strategy from a customer perspective, focusing on brand image and engagement.

  7. Thus the link between how Apple is organized and the type of innovations it produces is clear. As Chandler famously argued, “structure follows strategy”—even though Apple doesn’t use the structure that he anticipated large multinationals would adopt. Now let’s turn to the leadership model underlying Apple’s structure.

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