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The ads attempted to re-frame tobacco as an addictive drug promoted by an adult establishment, and tobacco control as a hip, rebellious, youth-led movement. [3] The campaign involved teenagers taking on the tobacco industry as part of the 13-day "Truth Train" tour across the state. [4]
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
8 lip 2024 · The Quit Collective was created as tobacco use remains a serious public health threat among young people, with 11% of 18- to 24-year-olds vaping nicotine and 5.3% of 18- to 24-year-olds smoking cigarettes, according to the CDC’s National Health Interview Survey.
3 paź 2023 · Quitting nicotine can benefit mental health in the long-term. As quitting smoking is linked with lower levels of anxiety, depression, and stress, there is emerging evidence of a link between quitting vaping nicotine and improvements in mental health symptoms.
From exposing Big Tobacco’s lies and manipulation, to battling the Vaping and Opioid epidemics, we stand with you to fight against addiction and forces that fuel it. We give you the facts to make your own decisions in the face of addictive substances.
Take action against big tobacco and big vape. Join the cause and make your voice heard. Take action now
Take Action for the Environment by hosting a cleanup and urging environmental organizations to reject Big Tobacco and Vape funding. Get involved with truth to fight the forces and impacts of nicotine addiction with several campaign initiatives to choose from.
