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The ads attempted to re-frame tobacco as an addictive drug promoted by an adult establishment, and tobacco control as a hip, rebellious, youth-led movement. [3] The campaign involved teenagers taking on the tobacco industry as part of the 13-day "Truth Train" tour across the state. [4]
2 paź 2023 · The "Toxic Therapy from Your Vape" campaign comprises five animated short videos including “ Texting Anxiety ”, “ Hypnotherapy,” and “ Sleep Exercises,” each featuring the Toxic Therapist character (voiced by Parnell) impersonating a therapist offering unhealthy and detrimental advice during moments of stress.
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
3 paź 2023 · Quitting nicotine can benefit mental health in the long-term. As quitting smoking is linked with lower levels of anxiety, depression, and stress, there is emerging evidence of a link between quitting vaping nicotine and improvements in mental health symptoms.
The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking – allowing teens to make their own informed choices about tobacco use by giving them the facts about the industry and its products.
The youth-targeted Truth Campaign, sponsored by the American Legacy Foundation, is one of the strongest advocators of this message. The campaign claims to be neither anti-smoking nor pro-smoking, stating that its mission is to “pull back the curtain” on the tobacco industry (thetruth.com).
Truth Initiative provides individuals, coalitions, and organizations information and methods to reduce tobacco use in their communities. The organization trains and educates young people interested in tobacco control and partners with community-serving organizations to reduce tobacco use.
