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The coefficients values of number of reviews (ß = 0.281, p < 0.01) and average stars (ß = 0.131, p < 0.01) were negative and statistically significant. This suggested a positive impact from an increase in number of reviews and average star ratings on the sales of books in the ‘recent’ books category.
19 paź 2021 · The overall findings of the study to understand whether online reviews impacted online books sales at Amazon.in revealed that in both the books categories (bestseller and recent), the online reviews shared by the users had an impact on books sales.
19 paź 2021 · Overall, the results indicated that reviews had a positive impact on the sales in both book categories. Book Category-wise descriptive statistics (Mean and Standard Deviation).
1 lis 2014 · Amazon's decision to use both the Best Seller List and the customer review feature can be argued from two traditional angles: the strong influence of these two particular media individually and the presence of synergy effects (both of which are demonstrated in our study).
1 wrz 2008 · On Amazon.com, consumers can only report an inte ger product review on a 1-star to 5-star scale, where 1-star = least satisfied and 5-star = most sa tisfied. The average review scores for books...
This paper examines the impact of consumer reviews, as the most effective form of eWOM on sales in online environment. The result of the discussion shows that only the quantity or volume of consumer reviews has positive impact on sales.
The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com. The authors find that (1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com; (2) an improvement in a book's reviews leads to an increase in relative sales at that site ...
