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  1. To edit your ad: Open Meta Ads Manager. Select the box next to the ad you want to edit. Hover over the ad and select , choose Edit to open the editing pane. Follow the steps to customize your creative assets in Customize your ad creative for placements. When you're ready, publish your ad.

  2. Asset customization allows you to tailor your copy to placements on Facebook, Messenger, Instagram and Meta Audience Network. For example, you could use shorter copy on Stories placements, or more ‘brand-led’ copy on Instagram placements. Try the multiple text optimization feature.

  3. Customize your ad creative for placements. Starting in September 2024, we are gradually introducing a significant update to the ad creative section at the ad level in Meta Ads Manager. You’ll only currently see this update when you create a new campaign using manual setup with single, static media.

  4. This lesson prepares you to: Boost a post or create an ad to help you reach more people across Facebook and Instagram. Track ad performance to better understand what kinds of ads work best for your business. Use click to message ads to encourage customers to communicate directly with your business.

  5. Your business can use Ads Manager to manage ads and see an overview of your efforts across multiple technologies. When you see which elements of the campaigns perform best, you can adjust your ads to maximize your budget and time to achieve your business goals.

  6. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

  7. Whether you’ve boosted a post or created an ad for your business, it’s important to know how well your ads are performing. This information helps you see what's working with your ads and what types of content are most relevant to your audience.

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