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Airline was a store brand of consumer electronics and musical instruments originally marketed and sold by American retailer Montgomery Ward through their catalog and retail stores. Products included radios, televisions, record players, guitars, and amplifiers.
23 lut 2024 · Sold through the Montgomery Ward catalog, these guitars were marketed to the everyday Joe – ordinary people who aspired to make extraordinary music. The democratization of guitar ownership was precisely what Montgomery Ward’s Airline guitar aimed to achieve.
Airline® Guitars were made in Chicago, Illinois from 1958-68 by the VALCO company, and distributed by Montgomery Ward. VALCO also manufactured National and Supro brands. We’ve recreated these and other 1960’s Chicago classics for a new generation of players. Vintage sound & style, modern playability.
7 lis 2018 · The original Airline guitars were cheap, plastic (or rather, “Res-O-Glass”) models made between 1958-1968 and sold by Montgomery Ward via shops and catalogues. They were never intended to be great-quality instruments – but cheap alternatives for beginners who couldn’t afford bigger brands such as Fender, Gibson or Gretsch.
8 gru 2021 · With how successful Sears-Roebuck had been with Silvertone instruments, Montgomery Ward began competing in the late '50s with its own in-house instrument brand, Airline. Like Silvertone, Airline never actually manufactured the acoustics, electrics, nor amplifiers that it sold under that banner.
Airline Acoustic Guitar Concert Sized by Kay of Chicago for Montgomery Wards Circa-1960s Sunburst
31 lip 2015 · This guitar made its debut in a Montgomery-ward catalog in 1964 with only the brand name “Airline” on it as an identifier. At the time, you could get the standard two pickup version, or a white three-pickup “Professional” with a factory Bigsby.
