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Zwiększanie wartości poprzez sport kobiet: w centrum uwagi Google i WNBA. Obejrzyj webinarium. Do tej pory wszyscy słyszeliśmy, że sport kobiet przeżywa swój moment. Jest to szczególnie prawdziwe w przypadku WNBA, ponieważ oglądalność i fandom osiągają nowe szczyty.
NIELSEN SPORTS. THE RISE OF WOMEN’S SPORTS. IDENTIFYING AND MAXIMIZING THE OPPORTUNITY. CONTENTS. WHO’S ENGAGING WITH WOMEN’S SPORTS? . SPORTS FANS’ INTEREST LEVELS IN WOMEN’S SPORTS . THE POTENTIAL FAN BASE . CONSUMING WOMEN’S SPORTS . THE APPETITE FOR WOMEN’S SPORTS CONTENT . THE POWER OF FEMALE ATHLETES .
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can invest in and prioritize women’s sports.
17 sie 1998 · Σε περίπτωση αναδημοσίευσης των στοιχείων παρακαλούμε να αναφέρετε: "ΠΗΓΗ: The Nielsen Company". Δείτε επίσης: Ταυτότητα Έρευνας
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize. 1. Improve content access. There’s an industry idiom that says it’s hard to be a fan of women’s sports and it’s hard not to be a fan of men’s sports.
For National Olympic Committees and sporting bodies as well as brands and media, it’s a key pinnacle moment in sport to showcase athletes and sports of both genders equally, as well as engage a very gender-balanced and wide fanbase.
4 paź 2018 · Download the latest Nielsen Sports and Leaders whitepaper examining who’s watching women’s sport and the rising sponsorship and media market for female teams and events.
