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29 wrz 2021 · Results of this study add to a growing body of literature on sport-related social media marketing, offering a better understanding about the relationship between athletes’ followers and their engagement with athletes’ social media posts.
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This paper explores the intersection of sport pedagogy and sport management education, highlighting key trends and advancements in sport pedagogy and their relevance to preparing future...
9 paź 2024 · The author describes how to carry out a literature review in a systematic, methodical way, providing useful strategies for efficient reading, conducting searches, organizing information, and writing the review.
25 sie 2023 · Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric...
3 lis 2017 · It is in his work that the importance of sport marketing is discussed in detail while presenting its three distinctive types; marketing to promote fan interest, marketing to promote sport participation and marketing to promote consumption of products through sport.
16 maj 2016 · A formal literature review is an evidence-based, in-depth analysis of a subject. There are many reasons for writing one and these will influence the length and style of your review, but in essence a literature review is a critical appraisal of the current collective knowledge on a subject.
15 kwi 2019 · This work reviews work in business, sports science, cognitive science, Cognitive science, informatics, law, media studies, and sociology to understand the current state of academic research of esports and to identify convergence research questions, findings, and trends across fields.
