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3 lis 2017 · Sport marketing was no longer presented as a commercial tool, but instead as a wider umbrella of promotional elements that encapsulates aspects such as commercial sponsorship, advertising and publicity.
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While the words ‘sport marketing’ are not mentioned in his...
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29 wrz 2021 · Sport communication is defined as “a process by which people in sport, in a sport setting, or through a sport endeavor, share symbols as they create meaning through interaction” (Pedersen et al. Citation 2007, p. 196).
This paper explores the intersection of sport pedagogy and sport management education, highlighting key trends and advancements in sport pedagogy and their relevance to preparing future...
1 sty 2015 · To address this issue, we conducted an integrative review of SFD literature to portray an overarching and holistic picture of the field.
25 sie 2023 · Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric...
27 kwi 2023 · In this article, we highlight the current state of sport events impact literature through a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method.
This study reviews sport marketing studies focusing on social media to identify research gaps and provides future research directions. The authors critically evaluate 37 papers that have appeared in the Scopus database.
