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Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.
- Polska
Nielsen w Polsce. Nielsen to globalny lider w dziedzinie...
- Polska
Nielsen w Polsce. Nielsen to globalny lider w dziedzinie pomiaru widowni, danych i analityki, kształtujący przyszłość mediów w Polsce. Dowiedz się więcej o naszej lokalnej ofercie.
Consumer panel data is a critical resource in market research, offering a window into consumer behaviors, preferences, and trends. This data is gathered from a group of individuals, known as a panel, who regularly provide detailed information about their purchasing habits.
We use panel data to understand consumer behavior. Whether it be to know what shows consumers are watching on TV or how much time they’re spending listening to the radio, Nielsen panel data provides an accurate picture of how consumers are engaging with media.
Proven, predictive analytics. The Consumer Insights suite of products is a collection of tools that have been verified to analyze brand sentiment, track customer satisfaction, predict shopper behavior, and capture in-the-moment consumption habits.
Według badania NielsenIQ “2022 Consumer Outlook”, 37% polskich respondentów przewartościowało znaczenie wielu aspektów swojego życia, co wpływa na decyzje zakupowe obecnie i w przyszłości. Oto, czego firmy mogą się spodziewać w 2023 roku i później. Napędzając przyszłość e-commerce.
Nielsen Panels. Nielsen panels measure all types of media. Participating in our panels is your opportunity to impact the ratings for different types of media. We typically ask participants to join for a period of time, so we can understand how media habits change (or stay the same).
