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NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. [1] . NIQ acquired German market research firm GfK in 2023.
Powering a better media future for all people | Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.
