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  1. Create an ad using your business portfolio: You can create a new ad account in Meta Business Suite or Business Manager. This will create a new ad account id. The ad account will be part of the business portfolio.

  2. To create an ad, go to Meta Ads Manager and select Create to get started. To do this, create a complete campaign and ad set before you publish an ad for the first time. If you prefer to use an existing campaign or ad set, learn to create a new ad with an existing campaign.

  3. Learn how to create Facebook ads straight from your Facebook Page from setting your ad objective to deciding on a budget and more. Set up an Ads Manager account. Create an ad campaign. Work with the Ads Manager campaign structure. Meta Ads Manager is the starting point for running more sophisticated ads across Meta technologies.

  4. Create your campaign: From the main table in Ads Manager, select + Create to open the Create a campaign window. In this window, you’ll select the basic settings for your new campaign, ad set and ad. You can also use existing campaigns, ad sets or ads to create new ones.

  5. Create a campaign and ad set. Enter a descriptive name in the ad name text box. Select a Facebook Page and Instagram account to represent your business. All ads are required to have an associated Facebook Page. Select an ad format. Choose from a single image or video, carousel or collection. Choose your media.

  6. To create ads in Ads Manager: Create your campaign: From the main table in Ads Manager, select Create to open the Create new campaign window. In this window, you’ll select the objective for your new campaign, ad set and ad. You can also use existing campaigns, ad sets or ads to create new ones.

  7. To add a Facebook Page to your Business Manager, go to the Business Manager homepage, click More Tools on the sidebar and select Business Settings. Click Pages under Accounts, then select Add. You can pick one of three options: Add a Page. Request access to a Page. Create a new Page.

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