Search results
As a leading authority in marketing knowledge, AMA marketing conferences are essential for all marketers looking to expand their expertise, networks, and professional skills. Join us at our next conference to gain fresh insights into digital marketing, market research, brand management, and more!
AMA Marketing Research Conference 2010, with the theme “Unfiltered Perspectives. Unexpected Opportunities”, will provide the participants an unparallel opportunity to network with the peers, colleagues and industry leaders, and exchange precious ideas and experiences to achieve the business goals.
1 paź 2010 · The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies from many industries—including CPG, restaurants and consumer electronics—and also to hear about research ...
AMA 2010 Summer Educator's Conference. 2010 AMA Educators’ Proceedings. Enhancing Knowledge Development in Marketing. Editors. Easwar Iyer, University of Massachusetts, Amherst Robin Coulter, University of Connecticut. Track Chairs.
AMA conference proceedings capture the essence of new research and ideas shared at AMA Academic events. All digital AMA conference proceedings are available to AMA members for the duration of their membership.
Going by the Lusch’s three stage evolution of marketing, AMA 1935 definition which predominantly was concerned with the distribution of goods falls in the first stage of evolution – it takes a commodity view of marketing. The primary mission of marketing is to take things to the market.
16 sie 2024 · The 2024 AMA Summer Academic Conference offers in-person and virtual components. The virtual conference experience will be hosted on Monday, August 12 on the Whova event platform. Presenters and attendees will join virtually through Whova to participate.
